Introduction to SEO and the basics of optimisation Readers get a basic understanding of SEO. We explain how search engines work, what keywords are and how they affect a website’s visibility. We look at basic SEO principles such as creating quality content, internal optimisation and the importance of website structure.
2: Advanced Techniques and Strategies In the second section of the book, we delve into more advanced topics such as building link mass, using analytics tools, monitoring performance, and breaking down examples of successful SEO campaigns. We also look at technical optimisation, including site loading speed and mobile versioning, which helps improve a site’s position in search engines.
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